picture: Faysal Hasan
On third week we talked about international marketing and cultural differences. We were shown the iceberg model, which demonstrates that every person has something underneath, that others don't know. Same applies to cultures - there are always things that us, externals, don't know. During the lectures, Anna emphasized on how we shouldn't assume that people from other cultures think and act the same way as we do. For example people in Japan greet each other very differently than we do over here in Finland. That is why in marketing, it is very important to take the cultural differences in notion.
On Monday we also had a guest speaker, Lynn-Marie Sederlöf-Airisto, who was an original Finn, but had lived in America for almost her whole life. She told us about marketing and her journey with it - she had worked in multiple positions that had something to do with marketing. I thought it was so interesting to hear about her work experience and to have a lecture from someone who speaks very good, native English.
picture: Faysal Hasan
For Thursday we had a couple of group tasks, that we were supposed to prepare. The other one was for our guest speaker, who wanted out help to develop her business. The other one was to prepare a presentation of some culture that we got to choose as groups. On Thursday we spent time on viewing the presentations that the groups had prepared and in the end of the day some groups went to do the "Digi Small Talk".
It was an interesting week and I think the next one will be as interesting and nice as this one. Or maybe even better...
-Laura
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