Pitch

A week has passed and this time I'm here to post a video of my elevator pitch. The job I'm applying in the video is to be a wellness coach, that coaches people to exercise, make healthier choices every day and overall to be more aware of their well-being.

My dream would be to combine business studies with my personal trainer degree and start my own business, that would focus on both physical and mental wellness, one day.


Th second week we talked about personal branding and what things should be taken into consideration when branding yourself. "It's not what you know, not even who you know, but who knows you and what Google says about you", that really matters. It is important to create a good brand of yourself by i.e. putting up nice pictures, talking nicely about others and yourself.

We also talked about social marketing and marketing communication. The lesson emphasized on how it's important to remember that it's usually not about WHAT you say, but actually, HOW you say it. You can say nice things and sound angry, when the message to the other person is totally different compared to if you said nice things with a gentle voice. It is so very important - especially when doing business - that you remember to use the right tone when communicating and that you know how to behave. What also links to this is that you remember to use the right body language. The non-verbal language is something that actually messages more information about you than the verbal language.

Off to start the third week now!

-Laura